GroupM reveals 10 trends that will influence the Indian advertising industry
Bringing creativity back into digital advertising and Platforms becoming creator-led than community-led are a few interesting trends spotted by WPPâs media investment arm Delhi, February 17, 2021
WPPâs media investment arm GroupM revealed the 10 trends that will influence the Indian advertising industry in 2021.
Talking about the key trends at a virtual press event organised for the release of âThis Year, Next Yearâ report, Karthik Nagarajan, Chief Content Officer, Wavemaker India, said, âIt has been an interesting year for digital marketers as the nation-wide lockdown brought about exponential growth in certain trends which were already on the up - whether immersive experiences like gaming, the rise of audio or influencer marketing. People have started gaining interest in localized content and now OTT â audio or video, has become a major part of their entertainme