BHPian Livnletcarsliv recently shared this with other enthusiasts.
FCA, Chevy, Ford, Harley, Indian, etc. Why do you think these brands are unable to sustain and survive in India?
1. Chevy, FCA, Harley - Closed shops.
2. FCA has come back in a new Avatar with Jeep.
3. Ford was never profitable in India based on the information from my friends and other sources who work in Ford.
One of the main reasons for the failure I see is a poor product strategy that indirectly impacted the number of lineups in the brand s portfolio.
I guess it s the same story with Renault and Nissan as well - however, it looks like the story of Renault & Nissan is somewhat similar in other markets as well. So I assume we don t have to dig deep into the failure of RNAIPL.
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The name isn t new of course (the first Puma was a lovely two-door coupe, produced between 1997 and 2001), but the car certainly is. It s a crossover based on a stretched Fiesta and built at Ford’s Craiova plant in Romania.
Many cried blasphemy when it was announced the Puma name was to be revived as a crossover. In terms of looks, they really needn t have. It s pretty good looking, with a Tonka Toy toughness. There are whiffs of Ford GT supercar in the front lights, an aggressive snout, a slicked-back windscreen and taut muscular haunches. For a crossover, they probably couldn t have done a better job.