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Why Coca-Cola is looking for fizz in a different bottle

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Why Coca-Cola is looking for fizz in a different bottle

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Why Coca-Cola is looking for fizz in a different bottle, Retail News, ET Retail

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

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