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News genre is a different animal to deal with than a Netflix because of recency and context issue : Vivek Gaur, India Today Group

India Today’s Tak app will provide news in the form of 30-second videos. While the short video format has been the ‘flavour of the season for entertainment genre’, it will be interesting to see how the news genre adapts to it.

Milind khandekarCreativeland asiaIndia today group vivek gaurDesign labIndia today groupIndia todayVivek gaurTak channelsEditor choiceWest indiaSouth indianTak app

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