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BMW targets affluent customers in India s emerging EV market

BMW aims to expand in India s emerging electric car market and target rich consumers in the country. The automaker expects electric vehicles to represent 25% of its sales in India by 2025. Currently, BMW sells five electrified models in India, the most among all carmakers. Despite the small size of India s EV market and price-conscious consumers reluctance to buy expensive battery-powered cars without subsidies, global carmakers are increasingly interested in the Indian market due to slowing demand in Europe and the US. Volkswagen and Tesla are also eyeing expansion in India.

Bmw Cars In India: BMW targets affluent customers in India s emerging EV market, ET Auto

Bmw Cars In India: BMW aims to expand in India s emerging electric car market and target rich consumers in the country. The automaker expects electric vehicles to represent 25% of its sales in India by 2025. Currently, BMW sells five electrified models in India, the most among all carmakers. Despite the small size of India s EV market and price-conscious consumers reluctance to buy expensive battery-powered cars without subsidies, global carmakers are increasingly interested in the Indian market due to slowing demand in Europe and the US. Volkswagen and Tesla are also eyeing expansion in India.

Mercedes, Audi witness record sales as festive season boosts demand for luxury cars

Why James Bond stunt car hopes to see more action on Indian roads

Aston Martin plans to expand its presence in India s luxury car market, targeting the growing number of rich individuals who are willing to spend on high-end brands. The company currently sells around 10-15 units in India each year and aims to introduce new models, including an electric vehicle, to attract more customers. India s luxury car market has been experiencing strong growth, with sales of ultra-luxury cars increasing by 50% in 2022. However, high taxes on super luxury cars remain a challenge, limiting sales in the country.

Luxury cars continue to cruise in the fast lane

Last year was a good one for luxury car manufacturers and 2023 is shaping up to be even better. More importantly, from a medium-term perspective, they have more growth levers to push

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