Can you give us a little background on Insync?
We design and manufacture high-end bikes at affordable prices for all the family. The brand is owned by India-based Hero Cycles, the world’s largest bike manufacturer by volume, which bought Avocet Sports in 2015, in doing so reviving the iconic Viking brand.
Since then, we’ve brought to market the first new Viking models in 40 years and unveiled several new ranges, including our Lectro range of e-bikes and our exclusive Insync and Coyote bikes. Today, we have a team of bike designers who are usually based at our £2 million Hero Global Design Centre in Manchester but are currently working from home, with our bikes manufactured in India.