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Ever wonder what a “thought leader” really is? Sure, you’ve seen the term and maybe even read a few things by someone who purports to be one. For Dave Wendland, it’s a title that’s earned, not assumed. “An audience must ‘award’ you that honor,” he wrote in an op-ed for the Forbes Council last year, and the real metric of success isn’t about titles at all. It’s about audience engagement.
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