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BANGKOK • Thai female band Lyra, backed by the world s biggest music label Universal Music Group (UMG), are hoping to harness their devoted fan base and match the success of South Korean artists who have turned K-pop into an international phenomenon. We have high expectations. We want to introduce. T-pop music to the world, said 20-year-old Lyra member Jennis Oprasert.
Last year, UMG partnered Thai firm Independent Artist Management (iAM) to launch the six-member group, after auditioning about 80 girls and young women from the popular idol group BNK48. It s a bet, said Mr Paul Sirisant, who heads UMG in Thailand.
But he believes originality will drive the band s success.
K-Pop? How About T-Pop? All Female Thai Music Band is Shooting For Global Audience
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Move over K-Pop. Here comes T-Pop.
Thai female band Lyra, backed by the world s biggest music label Universal Music Group (UMG), is hoping to harness its devoted fan base and match the success of South Korean artists who have who turned K-Pop into an international phenomenon. We have high expectations. We want to introduce . T-Pop music to the world, said 20-year-old Lyra member Jennis Oprasert.
Last year UMG partnered with Thai firm Independent Artist Management (iAM) to launch the six-member group, after auditioning some 80 girls and young women from the popular idol group BNK48.
After K-Pop, female thai band Lyra is here with T-pop - Music dawn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dawn.com Daily Mail and Mail on Sunday newspapers.