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NIPPN: Diversifying, globalizing and rebranding to serve fast-changing food and nutrition markets
25-Jan-2021 Last updated on
The world has changed beyond recognition since Nippon Flour Mills was founded in 1896. Nippon, Japan s first private mechanical flour milling company, entered a world of localized markets filled with many people whose main health concern was simply getting enough food. Today, the company faces a very different operating environment and is adapting accordingly, diversifying and globalizing its business. To reflect those changes, the company has adopted a new name: NIPPN CORPORATION.