Smart marketers ensure that more of the people who have the problem their brand solves, no matter their identity, feel like they belong with their brand.
There was a time when restaurants in Chattanooga were few and far between several downtown, a couple on Brainerd Road, one or two in East Ridge. Choices were few. Fast-forward several decades, and the Scenic City has become a dining destination in its own right.
As our society grows increasingly polarized, brands face complex new challenges in appealing to diverse audiences amidst conflicting ideologies and values. RAISE can help