All Inclusive: Beauty Industry Pushing Boundaries with Gender Neutrality
by Sukriti Shahi | March 26, 2021, 10:35 IST
For as long as we can remember, makeup and beauty have been associated with women. From the colour of the packaging to ads and brand billboards, beauty products have primarily been targeted at women.
Last year when global pop singer Rihanna launched her skincare range Fenty Beauty with a video that featured her alongside a couple of male models, it seemed different, to say the least. That was soon followed by the much-anticipated launch of Humanrace by American singer Pharrell Williams, who describes it as “a collection of all-gender skincare products”. The beauty industry is now untagging gender on products with phrases like ‘all-gender’, ‘genderless’, and ‘gender-neutral beauty’.