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After months of renovations that were carried out in stages, Borneo Motors has today officially reopened the Toyota showroom and service centre to great fanfare. A brighter, airier experience is what customers can expect, along with an integrated digital online and in-store experience. Borneo Motors calls it the "phygital customer journey", but it's really just a fancy name for a.
Modern design aside, the Leng Kee space is also part of a new 'Omnichannel' platform that brings in digital touchpoints to enhance the customer journey.