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Lune+Aster just launched a collection of tinted lip balms, and the story behind the name of each shade is incredibly inspiring. The brand, which was created by Bluemercury cofounder and CEO Marla Beck, partnered with six founders of women-focused organizations Ariel Beck of Girls Who Start, Abigail Harrison of The Mars Generation, Ina Bhoopalam of Dream Equal, Valerie Weisler of The Validation Project, Haile Thomas of The HAPPY Org, and Judith Martinez of InHerShoes to create new lip balm shades that correspond with the mission of each.
All six organizations are centered around a variety of causes, from encouraging girls to pursue careers in STEM to tackling gender inequality. The collection features buildable, vegan shades that are infused with hydrating ingredients, like vitamins C and E, and other good-for-you ingredients, like pomegranate peel and turmeric extract. Each one is meant to add a subtle pop of color to the lips, though they can also be use
It’s been nearly a year since Aurora James, the Canadian-born creative director and founder of Brother Vellies and activist added another significant title to her resume founder of the 15 Percent Pledge. Started in May 2020 “in direct response to the murders of George Floyd and Breonna Taylor” at the hands of law enforcement, James tells
FASHION, the Pledge calls on major retailers to commit at least 15 percent of their shelf space to Black-owned businesses. In the intervening months, brands like Sephora, Gap Inc. and Moda Operandi, not to mention Canadian mega-brand Indigo, have all taken the Pledge.
After working with Gap on their commitment to the Pledge, the New York-based multi-hyphenate appeared in the brand’s new Spring 2021 “Generation Good” campaign, described in a press release from the iconic American brand as “a collective of unique individuals taking action as forces for good.” James models alongside folks including anti-bullying activist Nan
Gap was founded with the mission to do more than sell clothes, says Mary Alderete, global head of Gap marketing. GENERATION GOOD reflects this ideal that we can all be our true selves and move things forward by being a force for good. It takes a collective to change the world and that s exactly what GENERATION GOOD is up to.
Gap Teen kicks things off with youth demanding a spring awakening to meet a future of their making. Across gender equity, climate justice, racial equality and anti-bullying platforms, this natural born chorus of young voices raises the bar on what s expected and what s possible.
Watch the Gap Individuals Anthem Spring 2021 Video
After Gap announced the brand would join Aurora James s 15 Percent Pledge committing to amplifying Black voices with an additional $200,000 donation to the organization and following up with a Black History Month collection, the spring 2021 campaign is revealed. Generation Good brings together optimistic activists and creators (including fashion designer Brother Vellies and businesswoman Aurora James herself) spanning across age groups, genders, abilities, and backgrounds. We see tattoo artist Dr. Woo and skater Evan Mock alongside musician Dizzy Fae and chef Melissa King in the adult series, which was photographed and directed by Mark Seliger.