(Shutterstock) The industry conversation about in-housing agency services continues, with the protagonists proposing the pros and cons of the move to take agency services into the client organisation. The discussion focuses on brand control, creative excellence, speed to market, greater agility and the like. The topic that is not being discussed is the reduced cost. This is either because the pro-in-house group doesn t want to position inhousing as a cost-reduction process or doesn t want to upset the agencies, whose lunches they are invariably cutting. But how much would you really save taking agency services in-house? Let s lay it out as clearly as we can.