adam smith for the new challenges we face, and that is what glasgow will be remembered for. and it s going to have a massive influence on all markets, but also us. how much of this has been driven by a market rather than a moral imperative? a market rather than a moral imperative? driven by a moral imperative imperative? driven by a moral imperative by imperative? driven by a moral imperative by many imperative? driven by a moral imperative by many in - imperative? driven by a morall imperative by many in business imperative? driven by a moral- imperative by many in business ten years ago, but after paris there was a switch and to find in companies no longerjust be if you like activists within companies, and there are activists pushing the sun coming to events, now it is actually marrying a brutal truth that if you invest in assets which are going to crumble, albeit that is a bad investment, if you invest in a fossil fuel economy which will not be there in 20 years thatis which