Dettol, Dubai-based startup Zeloop partner for recycling
DUBAI, 2 hours, 53 minutes ago Dettol has partnered with Dubai-based startup ZeLoop to offer consumers a simple and convenient way to recycle their hygiene goods packaging. ZeLoop is a mobile platform that aims to shift consumer behavior by rewarding users for collecting & recycling plastic waste, ultimately minimising waste from cluttering landfills. The app leverages blockchain technology to allow users to record new deposit spots, validate collected plastic amounts and exchange rewards for a donation towards other initiatives that drive a circular economy – accelerating efforts towards a healthier planet. “At Dettol, we believe in creating a cleaner and healthier world. The pandemic has accelerated our efforts to extend the lifespan of our packaging and double down on our investment to ensure plastic is kept within the supply chain and out of the environment. Partnerships, such as the one with ZeLoop,