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Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo s Shailja Joshi: Best Media Info

Best Media Info: Joshi, Director-Marketing (Potato Chips Category), PepsiCo, shared the reason behind Lay’s Gourmet onboarding Saif Ali Khan as a brand ambassador, the decision to launch a Rs 20 pack, the advertisin| Marketing News

Williamstown FY22 Town Spending Expected Not to Impact Property Taxes

  That was the bottom line takeaway last week when Town Manager Jason Hoch presented the FY22 budget to the town s Finance Committee.   What is unknown at this point is the size of an increase in the assessment from the Mount Greylock Regional School District. Total education outlays (which includes a much smaller assessment from McCann Tech) accounts for about 52 percent of the revenue raised by property taxes in FY21.   One day after Hoch s presentation to the Fin Comm, the Mount Greylock School Committee heard from the administration that it will be proposing a budget that seeks 1.67 percent more from Williamstown in the coming fiscal year.

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