On Tuesday, the U.S. Senate passed a bill that would force TikTok s China-based parent company to sell the popular app, or it would be blocked in the U.S.
Legislation banning TikTok is here How will it affect the music industry? courant.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from courant.com Daily Mail and Mail on Sunday newspapers.
While the legislation would have profound impacts across the tech, political, entertainment, media and marketing worlds, music may be hit especially hard.
TikTok's benefits to the music industry were primarily in exposure, not money. One study estimated that TikTok only pays out $400 million annually to all music rights holders.
TikTok's benefits to the music industry were primarily in exposure, not money. One study estimated that TikTok only pays out $400 million annually to all music rights holders.