Heightened awareness during the pandemic may have boosted year-round interest in supplementing healthy lifestyles holistically, but retail data shows that consumers have reverted to pre-pandemic habits of priming their immune systems during the cold and flu season.
The number one reason consumers take dietary supplements is to bolster their immunity, according to dsm-firmenich. In fact, 66% of supplement users say they plan to address immune health over the next 12 months.
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