Bringing a lofty sense of transcendence – and fun – to post-pandemic experiential luxe, Burberry has built a sci-fi style pop-up store on Jeju Island, South Korea, as part of its Imagined Landscapes series. The mirrored, topographical structure showcases the brand’s outerwear, accompanied by art films, a café and an augmented reality (AR) TikTok filter.
British fashion brand Burberry has installed a pop-up store called Imagined Landscapes that reflects the surrounding mountains for its outerwear collection.