get away from the personal life. when he gets back to being a golfer again, he ll reemerge as somebody who is popular. this is about tiger. it s very invasive. you guys do image work. i m going to bet you nike has some research that tells them he needs they need, maybe he doesn t need to do this but they do. i think when he did his press conference, there were a lot of people, and i saw this online and friends and everybody was talking about it, a lot of people believed him but a lot of people didn t. they thought he was doing it because it was the right thing to do, to rehabilitate his image, his millions of dollars. i think one more time is probably appropriate from an image standpoint. all the ads aren t going to help him. a win in the masters will do more than any advertisement like that. i want to show you a fascinating sequence. tim pawlenty is the governor in