Page 4 - Ilon Specht News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Viola Davis, Diane Keaton, Andie MacDowell, Beyoncé, Elle Fanning and Jane Fonda have all said it, and it’s likely you have too. L’Oréal Paris’ signature slogan “Because you’re worth it” has become synonymous with the brand and its female-first approach to beauty and cosmetics; as far as iconic catchphrases go, it is nearly unrivalled. Remarkably, 2021 marks half a century since its inception and the message of empowerment and sentiment that the quip conveys has never been more applicable than it is now. Ilon Specht was a 23-year-old junior copywriter working for L’Oréal Paris’s New York agency in 1971 when she first put forward the phrase, having become disheartened when having to write commercials solely delivered through the male gaze. Converting her frustration into action, Specht — as she told The New Yorker in 1999 — wrote the whole commercial in just five minutes. “My feeling was that I’m not writing anot

New yorkUnited statesFrance generalNew yorkerDelphine viguier hovasseIlon spechtElle fanningViola davisAndie macdowellJane fondaDiane keatonJoanne dusseauGaylord balizetBecausei mபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்