ILENE DAVIS: First and foremost, could it be that Elon Musk is again showing his genius? Could it be that he is using X to mark a new "spot" for everything? While I realize that people won't be tweeting, could it be that they will be utilizing an X-citing place to X-change ideas, X-claim about X-ceptional X-periences and get X-pert advice from world renowned X-perts?