2021 Oscars: Netflix enlists Ikorodu Bois for campaign celebrating fans By James Ojo 41 Views
Netflix, US media service and streaming giant, has enlisted Ikorodu Bois, Nigerian comedy group, for its campaign to mark this year’s edition of the Oscars billed for April 25.
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The streaming giant broke the news in a statement to TheCable Lifestyle on Friday.
According to the statement, the campaign is aimed at celebrating the significance of fans to the success of the movie landscape.
“On Hollywood’s biggest weekend, Netflix is celebrating fans for the important role they play For watching, loving, discussing, and even recreating our movies. For inspiring Netflix, its filmmakers and talent every day to make more. And for reminding us that at our core, we’re all fans, too,” it read.
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By Vanessa Obioha
Ikorodu Bois, a group of brothers and a cousin from Lagos, Nigeria, are getting the spotlight in the Netflix Oscar weekend brand campaign. The campaign, which celebrates fans of movies, showcases the ingenuity of the group that gained popularity from their remakes of favourite trailers of Hollywood movies.
Netflix’s VP of Brand, Eric Pallotta, called their style charming and inimitable in a blog post. He wrote that the group employs “a mix of ingenious DIY and child-like whimsy to recreate mega-budget films on a shoestring”.
The streamer first noticed the young filmmakers when they reenacted the trailer of the Netflix film Extraction last June. Impressed by their creativity, Netflix sent them a package of professional filmmaking gear last August.