Virtual and augmented reality technology create a fake but realistic environment
11 May, 2021 - 08:51 AM IST | By Nirmal Narayanan
KERALA: From wall paintings and posters to highly advanced digital medium tools, the world of marketing and advertising has undergone groundbreaking transformation over the years. And now, with the internet at customers fingertips, marketers are making use of advanced technologies like virtual reality (VR) and augmented reality (VR) for their advertising campaigns.
According to a Statista report, the global VR market is growing at a fast pace, and is projected to increase from around $5 billion in 2021 to more than $12 billion by 2024. When it comes to AR, the number of mobile users of this tech is expected to reach over 800 million and is forecast to grow to 1.73 billion in the next three years.
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