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Ike Online Sales News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Nike forecast for online sales boom, post-lockdown demand drives shares up

By Nivedita Balu and Richa Naidu (Reuters) -Nike Inc on Thursday forecast fiscal full-year sales ahead of Wall Street estimates, betting on its online business, higher demand as lockdowns ease, and its tried-and-tested strategy of limiting stock for popular products. The sneaker maker s shares rose nearly 13% after the bell as the company also posted better-than-expected quarterly earnings and revenue. After staying at home for more than a year and limiting themselves to leisure-wear and comfortable pajamas, consumers are back to buying sneakers for running and hiking as they return to their routines, thanks to rapid vaccinations. There were definite reasons for optimism and confidence, like the return to sport, Chief Financial Officer Matthew Friend said on an earnings call, adding that Nike has already begun to see an acceleration in its sport performance business.

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