0k, matt brittin, thank you so much from google. i just want to bring in some other people here. listening to that is claire atkinson, chief media correspondent at insider. claire, i wonder what you think of what matt was saying and clearly we do believe there s a fraught relationship between tech companies and news publishers, particularly for localjournalism. yes. i mean, the fact is that that google, meter and amazon take 50% of all of the digital ad dollars that s a huge problem for even the biggest players and publishers in the business. i mean, if you re gannett, if you run usa today, you are looking at a very slim margins they laid off 400 people. they axed 400 further positions in the last few weeks. i think if you are a journalist sitting behind a desk, you are looking at how google, google s algorithm essentially controls what people see. the search engine optimisation, which is basically when you go to the google search box and you type what s the best pizza in london, g
intelligence estimates you made more than £8 million in ad revenue here last year. you dominate online search advertising, as i said. it means newspapers don t make money from traditional ads, and it s hard to make a local newspaper, for example, profitable. do you feel bad about that? well, i don t agree with all of the things you said there. but i mean, let me first say i was a publisher. i worked for what is now reach before ijoined google 16 years ago. and we are actually probably the world s biggest funder ofjournalism. and let me just explain a little bit about what we do. first, when you come to google search and ask us about news, and happens 80 billion times a month in europe. we send you to news publishers who are who they say they are. and when somebody comes from us to a news publisher, estimated to be worth three to $0.05 per click because of how they monetise. that s the first thing. so, huge amounts of traffic that s qualified. and we really work hard when you search fo
apps to do in order to qualify to be there. and that includes content moderation policies. so we already have policies that allow us to do that. and i don t have the policy in my head. but. but i mean, you did remove, for example, the right wing social media platform, parler from the app store. i wondered if you were actively. are you actively looking at twitter? well, actually, so parler and a couple of other apps initially didn t comply with our policies, i believe. i m not entirely certain but i believe they are now there because they have now built some content moderation policies. so we will keep those things under review. and i want to talk a bit about google s relationship with news publishers in the uk. google is the single biggest source of traffic for every major news website in this country. the research firm insider intelligence estimates you made more than £8 million in ad revenue here last year. you dominate online search advertising, as i said. it means newspapers don t
that s a huge problem for even the biggest players and publishers in the business. i mean, if you re gannett, if you run usa today, you are looking at a very slim margins they laid off 400 people. they axed 400 further positions in the last few weeks. i think if you are a journalist sitting behind a desk, you are looking at how google, google s algorithm essentially controls what people see. the search engine optimisation, which is basically when you go to the google search box and you type what s the best pizza in london, google will bring up content. news publishers rely on google to send them traffic. and so this is a very big debate right now. news corp, which owns the times and newspapers in australia, have been fighting a battle to get big tech, to pay for content, to make sure that if the likes of google and facebook are monetising content, that some of it comes to them. i guess they would argue that
are you actively looking at twitter? well, actually, so parler and a couple of other apps initially didn t comply with our policies, i believe. i m not entirely certain but i believe they are now there because they have now built some content moderation policies. so we will keep those things under review. and i want to talk a bit about google s relationship with news publishers in the uk. google is the single biggest source of traffic for every major news website in this country. the research firm insider intelligence estimates you made more than £8 million in ad revenue here last year. you dominate online search advertising, as i said. it means newspapers don t make money from traditional ads, and it s hard to make a local newspaper, for example, profitable. do you feel bad about that? well, i don t agree with all of the things you said there. but i mean, let me first say i was a publisher. i worked for what is now reach before ijoined google 16 years ago. and we are actually probabl