Advertising: The 27-nation EU is weighing what action to take towards influencers. The European Union is concerned about the growing impact of social media content creators on everything from physical and mental health, to politics and the spread of disinformation. With influencer marketing believed to have a reaped a global total of around 20 billion euros ($21.5 billion) last year, the European Commission launched a probe into the practice.
According to a new study from the European Commission, most social media influencers don't adequately disclose whether their content is paid advertising. The analysis provides a concerning.
Tech Firms: The EU asked the companies to provide more information by February 9 on measures they have taken to give researchers access to data that could be relevant to the upcoming EU and national elections as well as countering illegal content and goods sold online.