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Sam Bankman-Fried, the disgraced crypto baron, once lent $35 million to PlayUp, and now the company is trying to distance itself from the former FTX chief
PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.