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Using augmented reality to advertise products could mislead consumers
Advertisers could also distort a consumer’s sense of reality by overlaying graphics on someone’s AR glasses to change what they are seeing
United states
University of michigan
Identifying manipulative advertising techniques
Augmented reality
Virtual reality
Advertising online
Extended reality
Advertising deception
Aexperience marketing
Failed marketing
Consumer products
Consumer tech
Misleading advertising
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