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Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders

Beware of marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is also a powerful tool for good.

New yorkUnited statesMichigan state universityRobert zajoncChip heathNadia brashierNancy rosenblumKurt mortensenKimberlee weaver of the university haifaUniversity of michiganPsychologist robert zajoncMere exposureIdeas growMaximum influenceMere exposure effectKimberlee weaver

Why Repetition is a Powerful for Marketers, Teachers and Leaders

We should beware dodgy marketing ploys that gain traction via simple repetition. But repetition is a powerful tool for good, too.

New yorkUnited statesMichigan state universityRobert zajoncChip heathNadia brashierNancy rosenblumKurt mortensenKimberlee weaver of the university haifaUniversity of michiganPsychologist robert zajoncMere exposureKoen speelmanIdeas growMaximum influenceMere exposure effect

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