finding out more. osman: live shopping channels. they ve been a roaring success since the 80s, generating billions in sales and blazing a trail in home shopping. get two pairs for £20. and with our offer. and while internet shopping has taken over, here at the studios of ideal shopping direct, you can see that the model is still alive and well. but now, big tech wants to turn social media into one big shopping channel, but they don t want you to realise. in the past year, social media companies have introduced loads of new features to tie shopping in to everything we do on their platforms. if that s youtube offering up things to buy from videos, or our screenshots being scanned for products. the problem is we used to go
of ideal shopping direct, you can see that the model is still alive and well. but now, big tech wants to turn social media into one big shopping channel, but they don t want you to realise. in the past year, social media companies have introduced loads of new features to tie shopping in to everything we do on their platforms. if that s youtube offering up things to buy from videos, or our screenshots being scanned for products. the problem is we used to go into these apps for entertainment. consciously and subconsciously, we re now going to be shopping all the time, even if we don t want to be. they re going to make it more immersive, more visual whatever they can do to take that lucrative behaviour from us
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So alongside drawing up that list of summer holiday essentials, it might be wise to consider adding in some of those Christmas desirables.
Mr Grant, the founder of the family run retailer, said: “There are lots of brands that we’re excited about for Christmas 2021, including PAW Patrol, following the movie this summer, and Coco Melon, Super Mario, L.O.L. Surprise!, Barbie and Bluey.
“The shipping crisis in China is causing uncertainty as to what will be available and when.
“So above all, we urge our customers to shop early for Christmas this year to avoid disappointment.”
The shipping crisis is the result of the Covid-19 pandemic and lockdowns in China and other Asian countries which saw ports close and many containers earmarked for those same ports off-loaded in other parts of the world.
Ideal Shopping Direct boosts senior management team with appointment of new CMO retailtimes.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retailtimes.co.uk Daily Mail and Mail on Sunday newspapers.
by Alistair Hardaker
Manchester-based Toast PR has been appointed to work with retailer The Range.
Toast’s work will include press office, campaign activity and product placement, highlighting both the retail and website offering to help drive new customer acquisition.
The Range opened its first store 32 years ago in Plymouth and now has over 180 stores nationwide.
Toast’s latest account win follows current retail clients including Boots The Chemist, Iceland, Ideal Shopping Direct and Vision Express.
Julia Mitchell, Managing Director of Toast PR (pictured) said: “We join at one of the busiest times in the PR calendar as journalists are already looking ahead as far as Christmas, so we’re straight into planning and campaign activity for that.”