Celebrating 10 years since it started operations, foodpanda unveils Pau-Pau as the new face of the brand to better connect with millions of users across Asia, bringing a fresh and vibrant user experience to the platform. The new character, who is reflective of foodpanda's fun, warm, and vibrant personality, also cares about empowerment and the environment. Pau-Pau will be introduced.
In the lead up to World Health Organisation’s world immunisation week from 24 to 30 April 2021, foodpanda Asia has launched a COVID-19 vaccination awareness campaign, leveraging on its network of riders, merchants and customers across nine markets, with an aim to reach out to more than 10 million people across Asia. This series of content, largely in infographic style, will be shared through its digital and social media channels, providing useful information and resources on local vaccination programmes, tips on identifying vaccination misinformation and reminders on COVID-19 safeguards. Foodpanda is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines.
Jakob Angele, CEO of foodpanda said, “Leveraging existing channels with our network of riders, merchants, employees and customers, we can raise greater awareness around fighting misinformation and share information around local vaccination programmes, so that our entire delivery ecosyste
Asian food and grocery delivery platform, foodpanda, has unveiled a brand refresh across all its visual designs as well as a new interface for its mobile and web applications. The reboot will be rolling out progressively in more than 400 cities across 12 markets beginning this month.
“foodpanda’s refreshed identity reconsiders all customer touchpoints with the brand, connecting the technology behind our app and website with our millions of users’ everyday experiences, from our iconic rider bags and jackets to packaging, marketing campaigns and the app itself,” said Idan Haim, vice president of Growth and Marketing, foodpanda.
“This will build a solid foundation for our new business ventures, with a revitalized look and feel.”
foodpanda serves up colourful brand refresh and new visuals Details
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Food delivery platform foodpanda has unveiled what it calls “a colourful brand refresh” across all its visual designs as it looks to present consumers with a friendlier user interface for its mobile and web applications. The brand refresh will be rolling out progressively in more than 400 cities across 12 markets from April 2021. The brand refresh comes at a time when foodpanda continues to expand its business verticals beyond food delivery, into quick commerce (q-commerce), including grocery delivery via pandamart cloud stores, and through partnerships with leading shops and convenience stores.