and my daughter sat on my knee and squirmed like crazy for the first half. then my son sat on my knee and squirmed like crazy for the second half. they re the ones that introduced you last year it was justin bieber. yes, and this year it was icarly, and very psyched to see her. my daughter wanted to rush the stage. prince william and kate middleton have released their official engagement photos. they say it s a little more touchy and feel ly than you re used to seeing from the royal family. is it an image makeover? [ wind howling ] [ technician ] are you busy?
out. reporter: there s more there. a teeny bit funnier. it s that highbrow comedy that pushes icarly over the edge. reporter: he says it s a challenge to figure out what kids will laugh at. i heard of a lot of writers who say, oh, you re writing for kids. kids will watch anything. that must be really easy. actually, it s kind of harder because your parameters are more narrow in what you can write for a kids show. sex, politics, religion, all that stuff you have to avoid. we can t make reference to what happened seven years ago because kids don t know what happened seven years ago. reporter: one of the last steps before final taping, a complete run-through where invited guests can watch from behind the cameras. and this is not canned laughter. woo! m nowadays, that s a cultural
show a cultural phenomenon with kids. john donvan looks behind the scenes of the ratings blockbuster. reporter: a quick look at some tv numbers. 60 minutes, 7.8 million vau viewers. the bachelorette, 10 million viewers. america s got talented 10.5. how does this little show pull in 12.4 million viewers? i know reporter: icarly. the story of a 16-year-old girl in seattle who makes web shows with her friends, sam and freddie. a show within a show. with a lot of the zany, of course. come and get it, nora. reporter: in reality, miranda cosgrove is 17. and a superstar, if you know which universe to look in. how are you dealing with actually quite gigantic fame? i ll go out and tons of people will come up to me. and freak out over the show. it s really cool. and it s exciting.
phenomenon. and dan schneider likes that fact. the audience is so fragmented now, you don t have that mass, mass audience watching any show anymore, like they used to 20 years ago. well, it still exists in one place. good luck finding any kid between the age of 6 and 16 that hasn t seen an episode of icarly recently. that s the last area of television where there s an entire demographic watching the show. reporter: a demographic, any of whose members watching this, should listen carefully, go to sleep. it s past your bedtime. you can laugh in the morning. that s our show. reporter: i m john donvan, in los angeles. my favorite part of that story is that the guy from head of the class, is brains behind all this stuff. i used to love that show, back in the day. if you also thought about miranda cosgrove looks familiar she s the little girl from the movie school of rock with jack black. she played the smart/dorky girl. she s beautiful.
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