Creative 12 Add to collection
Ian Pons Jewell directs the campaign from Energy BBDO and Reset
Today, June 1st, Gentleman Jack Double-Mellowed Tennessee Whiskey has launched ‘Milestones,’ the brand’s first spot in the global ‘Make it Count’ campaign for the Jack Daniel’s brand family. The super-premium whiskey’s campaign encourages consumers to mark the special moments with the people who matter most. Although we often think of only honouring the big moments, like a graduation, they contend that the smaller ones, like finally beating your dad in chess, are also worth commemorating. The campaign is brought to life through multiple executions on TV, social, and online video and will run in markets including the US, UK, Australia and Germany.
Behind the Work 841 Add to collection
The director tells LBB how he created an escapist adventure, packed with zombie invasions, a dinosaur encounter and a D-Day landing in Ukraine for the Facebook-owned VR platforms
As Covid continues to keep many of us stuck in our homes, the appeal of escaping into a virtual world only grows stronger. And so, Ian Pons Jewell’s recent Oculus ad, which whisks us to a galaxy far, far away and beyond couldn’t feel more relevant right now. And after a year of fairly small, Zoom-call-recorded ads, this ambitious, world-hopping point of view adventure feels pretty liberating.