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The labels will direct shoppers to Diageo’s updated consumer website DrinkIQ
Diageo is to roll out voluntary health warning labels across a host of its spirits brands in the UK.
The labels, which feature nutritional information as well as health warnings, will first roll out across its one litre bottles of Smirnoff and Gordon’s Pink Gin in early 2021, followed closely by Bailey’s and Captain Morgan and then the rest of its brands as old stocks are replaced.
Diageo UK MD Dayalan Nayager said the supplier thought it “essential that our consumers make informed choices about alcohol”.
“We want to change the way the world drinks for the better, and today’s initiatives are just the first step forward in our long-term global ambition to reach one billion people with messages of moderation over the next 10 years,” he added.