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Amidst the current discussions about AI s transformative potential, there s a common industry misconception that it primarily benefits large-scale hotels and enterprises, leaving smaller and medium-sized firms behind in the dark ages. To shed light on the nuanced reality, we sat down with EHL’s Ian Millar, Senior Lecturer in Hospitality Technology, to discuss how AI is not just a tool for hospitality giants but can also be a game-changer for SME hotels and firms with an innovative mindset.

United statesFort worthBojan pavacicIan millarAssociation romandeSenior lecturer in hospitality technologySenior lecturerHospitality technology