JICMail, the joint industry currency for ad mail, launched its inaugural whitepaper at the JICMail Measurement Matters Conference yesterday (12 October), with its findings largely positive news for mail.
What does effective marketing measurement look like? Ian Gibbs, founder of Data Stories Consulting and data expert for the Data & Marketing Association (DMA UK), reveals all.
/PRNewswire/ The Shade Store, the leader in custom window treatments, returns to the Kips Bay Decorator Show House in Dallas, Texas for the third year as.
/PRNewswire/ The Shade Store, the leader in customer window treatments, has returned as the exclusive window treatment partner to The Kaleidoscope Project,.
JICMail, the joint industry currency for ad mail, has released its data for Q2 2022, which found there has been a significant increase in the amount of households retaining their mail, with more consumers choosing to file their mail away for use at a later date or take it out of the home.