Six months after De Beer’s surprised the international jewellery industry by entering the synthetic diamond market, we explore whether the decision was a strategic move to ensure competitor innovation did not become blanket disruption or whether De Beers finally saw the light and realised lab-grown diamonds are not a menace after all?Perhaps it’s even a little bit of both, or perhaps it doesn’t really matter anyway!Our Great Diamond Debate might help you decide.
A lot has happened since our last Great Diamond Debate. In the last 12-months, the continuing brouhaha concerning natural versus lab-grown diamonds has become complex, turning into a latter-day ‘land grab’ for the hearts and minds of consumers. Read updates from industry leaders around the world weigh in on the debate.