Supermarket chain Iceland has sacked a top executive for insulting Welsh people - including called their ancient language gibberish and saying it sounds like bad catarrh .
Iceland s corporate affairs boss Keith Hann, 66, was axed from his £102,000-a-year job after shoppers threatened to boycott the High Street chain s Welsh stores in protest.
Mr Hann made a stream of anti-Welsh comments - even though the company s HQ is in Wales and it has thousands of Welsh workers among its 30,000 staff.
He said Welsh was a dead language that sounds uncannily like someone with bad catarrh clearing his throat.
Mr Hann made the comments on a personal blog which recently resurfaced on Twitter.
Iceland shoppers threaten to boycott the supermarket over disgraceful comments about Wales
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People boycott Iceland after supermarket director called Welsh language gibberish
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