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A new study warns bias towards popular animals in conservation research might see some important, but less spectacular, species suffer "silent extinctions" as their plight goes unrecognized.

Iainr caldwellJean paul hobbsIain caldwellAdjunct senior research fellow drMarine freshwater research instituteJames cook universityCell reports sustainabilityPaul hobbsSenior research fellowPopulation geneticistFreshwater research institute