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Teamwork, collaboration, and alignment can drive the success or failure of digital transformation efforts. But the right leadership skills enable those critical practices. In many ways, the attributes of a successful digital transformation leader diverge from traditional IT leadership capabilities. As a result, newly minted digital leaders can make significant missteps or miscalculations in their first forays.
From assuming support and funding for transformation and poor communication to leading from the top and failing to provide direction, here are seven of the worst digital transformation leadership sins – and what to do instead.
1. Mistake: Assuming financial support for digital transformation initiatives
As IT organizations are charged with creating their organizations’ digital futures, the direction at the top is critical. However, the competencies of a successful digital transformation leader can be markedly different than those of the traditional IT boss.
“Traditional IT leadership revolved around meeting delivering systems, connectivity, and updates on time, on budget, and to scope. This may have involved agile practices, but it was clearly around efficiency,” says Iain Fisher, an ISG director within the Northern European digital strategy and solutions practice. “Successful digital transformation seeks to go outside the IT silo and understand what the end customer actually wants, which is then questioned and innovated upon.”