happic in new startps and media, the media is interested in what the media is doing. media would stop stressing out about getting them to release something and focus on your own pr strategy. so, here s the other side of that question then, which is how do you get them to approve it fast enough?ç that takes time and i think if you, when we work with big companies months in advance so that we have the time so i m not up until the hour trying to get them to approve something. we would get ait pruvd weeks before. we always learn targeting is high up in the organization. in this case, i would target as low down in that department as someone who either has the right to say yes or the path to the person who will. if you engage with them, make them feel important and make them feel invested in the whole operation, they will run that mile for you, get that approval and you re not going to bother people who don t really care.
high up, they don t care. alexa and reba, thank you for answering all these questions. enjoy the rest of the day at the summit. thank you so much. after a conference like this, you re sure to come home with a pile of business cards. to make sure they don t get lost in the shuffle, check out our website of the week. contactme.com helps busy entrepreneurs consolidate and manage and save valuable time. you can add personal notes to every entry so you never forget where you met them and what you talked about. send daily task reminders so you won t forget those meetings you set up with your new contacts. to learn more about today s show, just click on our website, openforum.com/yourbusiness. you ll find all of today s business plus web exclusive content to help your business grow. you canç also follow us on twitter. don t forget to become a fan of the show on facebook. we love getting your feedback.
hey, once you re dead, okay? iç don t dream about what coul happen two generations from now. that s my son s problem. earlier today at the new york times small business summit, i hosted a panel called where s the money. we talked about how you find funding and what you say when you talk to somebody who has money and they are interested to give you. i have panelists of that. brian cohen. you have many people who see you. and brad harrison. also investing in early-stage companies. thanks for joining us. thank you, j.j. we talked to a lot of people who were in different stages of company. some looking for start ups and some more mature. what is something when somebody comes to you and asks