the bus television-style. and if pittman gets away with this and there are other cable shows that form, they re going to try it. mtv doesn t exclude black acts. what mtv does exclude is music that is not rock n roll. mtv came out with no consideration on how to infuse black music into their mix. i m just floored by the fact there are so few black artists featured on it. why is that? we have to try and do what we think not only new york and los angeles will appreciate, but also some town in the midwest that will be scared to death by prince or a string of other black faces. interesting. okay. thank you very much. when are we going to see anybody of color on mtv, because you said music television. when are you going to start covering all genres of music? music has no color, and it
not dead, even though john is. you start the decade with the death of a beatle. you don t really know where you re going to go from that point. you know, culturally or musically. for a while it seemed there was nothing new on the horizon. announcing the latest achievement in home entertainment. the power of sight. video. the power of sound. stereo. mtv. music television. we all are so excited about this new concept in tv. we ll be doing for tv what fm did for radio. at the time the world was saying, we don t think anybody s going to watch videos over and over. but we knew we had something special. my little pretty one, pretty one when you gonna give me some time sharona mtv made you feel like those artists were in the room. you had a personal concert all day. crack that whip
knows how to dance. he s so sexy and so gorgeous. he s exciting! michael jackson is the man of the 80s. mtv starts to get pressure from cbs records, which was michael jackson s label. rock n roll in itself really was a thing that broke a lot of rules. when you re very successful, you try to make your own rules occasionally. as the story goes, cbs essentially said, we will pull every other artist we have on mtv if you don t play this. they had to be essentially blackmailed into doing it. it doesn t matter who s wrong or right just beat it he was the artist that mtv really needed. they didn t know they needed him, but boy, when we started to see those michael jackson videos, it was just unbelievable. then there was the domino effect. suddenly you see prince videos from warner brothers do the same thing. tonight we re gonna party like it s 1999 prince wasn t just
when you have the rotation of, say, maybe 100 different videos being rotated over and over on mtv, they do a great job of exposing new acts. here in my car britain was ahead of the curve. they hay ton of videos in their inventory. and that was what paved the way for this accidental second british invasion. if you look at some of the groups on the popular music charts in america today you can t help asking, where on earth did they come from? well, the answer is the same today as it was two decades ago. they come from britain. the music isn t anything like the famous group that came from there, the beatles. you ve got to understand, they were 20 years ago. we re a new generation. a new wave. you were working as a waitress in a cocktail bar when i met you by the early 1980s, new wave is used to describe these sleek, dressy, cool bands that are coming out of england. don t you want me baby don t
materializing out of nowhere. where was he before this video was done? prince was a huge star on black radio stations. i mean, people he had a real underground cult following and he was a very sexy, hot performer. the sweat of your body covers me can you my darling can you picture this prince loved the idea that he was taking his punk funk music and turning it on to a white audience, and that wouldn t have happened if not for mtv. this is what it sounds like when doves cry when i was younger, i always said that one day i was going to play all kinds of music and not be judged for the color of my skin but the quality of my work. purple rain prince had a great androgyny. he blurred the gender line.