they re challengers. chuck schumer is not going to do a wild internet video. he doesn t have to. so these people need to get their name out there. the trick with those things are that laughing with someone and laughing at someone, a lot of these ads become viral because people looking at them and they can t believe how bad they are. ideally what you want to do is create something that breaks through on the internet. it makes people actually like you. i m thinking in 2010 christie o donnell i m not a witch. that may have vested demon sheep for viral ad 20 10e. we were all laughing at it. i m going to say on the record that i think the squeal ad is actually could be effective because i know what she is saying. she is going to cut pork. it s not the way i would have made the point, but at least you know what she s saying. with the fiorina ad it was a
to all of you. definitely the first political ad in history that has the words castration in it, that it has been mentioned on steve kornacki. congratulations. you re all a part of history. thank you for having us. jimmy, talking about castration, help yourself to some food. bacon. right. where s the bacon? jimmy, that ad from iowa, that illustrates to me what i think is the challenge of political advertising these days. so many americans, so many voters have drvs, they don t actually watch commercials. so the challenge, part of the challenge is make the ad interesting enough that they re going to play it during the broadcast and you ll see it there. is that what they are thinking more and more about? you re right that a lot of people who do these internet viral ads don t win, but that s a little bit misleading because most of the people who do those kind of ads have no name i.td.,