Photo: David Becker (Getty Images)
Perhaps one of the most recognizable (and accidentallytriggered) voices in America, Amazon’s Alexa sounds like an A.I. With its broken phrasing, eerie calm, and uncanny approximation of gentle consumerism, Alexa can be heard in households from sea to shining sea, ordering toilet paper, agreeing to play the new Maroon 5, and laughing at inappropriate times.
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Given how tech-forward Amazon’s business model has become, moving from the world’s largest book retailer to one of the world’s great purveyors of labor abuses, it would be fair to assume that Alexa isn’t a real person. Many probably believe it is an ethereal, amorphous digital specter that haunts every house with an Alexa unit by responding to people on TV that happen to utter its name. But, according to Brad Stone, author of the upcoming
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