chase is clearly chase, albeit not the shops? paper chase is clearly a chase, albeit not the shops? paper chase is clearly a very chase, albeit not the shops? paper chase is clearly a very good - chase, albeit not the shops? i ne chase is clearly a very good brand. there was quite a lot of interest in it. but tesco wanted the brand and it. but tesco wanted the brand and it didn t want the stores and the staff. for tesco it was saying it is a much loved brand and they were very proud to have the brand in its stores. clearly this would work in its larger stores. tesco is selling fewer electricals and technology, sales in its stores, and it is moving into more clothing and home brands. of course, they will see this as complementary and it could work very well, we will have to wait and see what its plans are. as for why paper chase went under, it went into administration this morning. that was much expected. this is a business that has had a challenging few years. four years ago it d