the local news in your area. that kind of went away with the digital transition that took place. there are new solutions for that particular area. then things in internet television. we re going to continue to see that grow and of course 3d will be big here as well. a few years ago ces has been going on a long time. but a few years ago apple was a niche product and didn t participate and had their own convention and when apple unveils things they typically do it themselves on that stage with steve jobs wearing his turtleneck. is apple part of the electronics consumer show? no. but here s the thing. the consumer electronics show has recognized apple products and third party accessories and things for the apple ecosystem is it important. so they created a venue in the convention called the i-lounge. and it has dwron and doubled the amount of exhibitors that will be in the i-lounge companies offering products, services,