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Women Led Organisations a Fitting Case for Soft Power Impact

Women Led Organisations a Fitting Case for Soft Power Impact
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WICCI, IIM Kozhikode launch I Lead survey for women professionals

WICCI, IIM Kozhikode launch ‘I Lead’ survey for women professionals March 02, 2021 Though 44 per cent of women in technology have struggled to juggle work and family life since March 2020 Though 44 per cent of women in technology have struggled to juggle work and family life since March 2020× Women’s Chamber of Commerce and Industry’s PR & Digital Marketing National Council (WICCI) and Indian Institute of Management Kozhikode (IIMK) has collaborated with a strategic ‘I Lead’ survey, tailor-made for women professionals in the communications segment in India. The online survey invites women in Journalism, Advertising, Public Relations, Digital Marketing, Content Writing and Corporate Communications to share their insights and experiences. The ‘I Lead’ survey attempts to decipher the roadblocks faced by women professionals in the vast communications industry as they climb the leadership ladder and thereafter, provide directional mentorship ahead.

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