Koch Media is further expanding its publishing business with a new label that seeks to increase its global appeal: Prime Matter.
The new venture was unveiled during tonight s Summer Games Fest Kickoff Live, one of the many events running alongside this year s digital-only E3. It will operate alongside the publisher s established labels including Deep Silver, Milestone, Ravenscourt and Vertigo.
While Koch already has this range of publishing businesses through which it can release new games, CEO Klemens Kundratitz says this launch is in line with our growth strategy to become a truly global publisher. We believe that we need to make sure we cater for an increasing amount of content, of studios, and we want to be correctly set up to scale the publishing organisation, he says. We believe it s better to do that by having a separate entity for products than to try and push everything through existing labels.